Branding & Packaging
from the vault
Brand Expertise: With a track record of success across renowned brands, sub-brands, and corporate identities, we understand the intrinsic value and influence of a brand. Our approach is strategic, preserving integrity while embracing innovation.
Product Range Structuring: Drawing from our extensive experience, we organized and structured products offerings. Whether it’s travel-sized wipes or full-sized wash bottles, our goal is to create a cohesive and user-friendly range.
Selsun Blue - Redefining a Brand’s Image
Our strategy to reinvigorate Selsun Blue involved several key elements:
Stronger Identity: We revamped the brand’s identity, emphasizing its effectiveness in dandruff control. The design solution included changing the bottle color to blue, creating an unmistakable brand personality.
Visual Identity System: We introduced a new visual identity system that reinforces Selsun Blue’s legacy. This system communicates reliability and trustworthiness to consumers.
Category Leadership: By cementing its position as a category leader, Selsun Blue stands out among competitors. Our approach ensures that consumers associate the brand with effective dandruff treatment.
Additionally, in 2021, we successfully launched Selsun Green, a sub-brand tailored for consumers seeking natural and soothing dandruff treatment. The design of Selsun Green aligns seamlessly with our strong brand architecture.
Remember, consistency across both brands reinforces their impact and ensures a memorable experience for consumers.
Betadine - Combining Two Powerful Solutions into One
In response to the design task, we seamlessly merged the Betadine Sore Throat Gargle Solution with the Betadine Anaesthetic Lozenges. The result? A high-profit-margin SKU that retains each variant’s unique proposition and brand identity. Whether in pharmacies or grocery stores, this combined product offers the best of both worlds for sore throat relief.
Anthisan - Elevating Its Impact
Anthisan, New Zealand’s leading antihistamine cream, has enjoyed a longstanding relationship with its diverse customer base, spanning both young and old. However, faced with neglected packaging and intensified competition from rival brands, it became imperative to breathe new life into Anthisan’s visual identity.
While preserving the brand’s authoritative and medicinal tone, we embarked on a journey to create a fresh and contemporary brand image. Our approach included a cohesive brand uniform and clear pack communication. The results were remarkable, with an immediate boost in sales.
scope of work:
brand identity
brand evolution
brand guidelines
corporate identity
events logo identity
global branding implementation
artwork production
