Harvey Beef Reserve Grain Fed
a premium proposition
Our team was entrusted with creating a brand identity within the ‘Harvey Beef’ beef brand portfolio: Harvey Beef Reserve Grain Fed. This product line features their 100-day grain-fed offerings, exclusively reserved for foodservice and specialty retail.
Our comprehensive scope of work encompassed brand identity development, brand guidelines, packaging design, advertising, and artwork production.
The new logo mark combines two key elements: the wordmark, the existing brand logo, and the newly introduced medallion. These elements seamlessly appear together as a unified lockup.
The medallion draws inspiration from gold medals awarded for excellence, much like the numerous accolades Harvey Beef has received at beef trade shows.
In 2024, we expanded the Harvey Beef Reserve Grain Fed portfolio with the introduction of Harvey Beef Reserve Grain Fed Angus. This Angus product range specifically targets high-end international foodservice clients. To reflect this premium addition, we enhanced the logo mark by incorporating a third element: the wordmark, medallion, and an Angus ribbon. The Angus ribbon design draws inspiration from first-class awards presented at cattle and beef shows.
scope of work:
brand identity
brand guidelines
packaging design
advertising material
brochures
POS
pack renders
artwork production
