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Hydralyte Sports
seizing a thriving market
Maintaining dominance in the oral rehydration sector presents formidable challenges. Traditionally, Hydralyte was available as a dissolvable powder primarily sold through pharmacies. However, a strategic business opportunity emerged: distributing the Hydralyte brand through grocery channels.
Our mission: To design an innovative line extension for a ready-to-drink Hydralyte product.
The result: A sleek new bottle shape adorned with dynamic flavour communication graphics. Leveraging the strong Hydralyte Sports branding we previously crafted, our launch achieved resounding success.
scope of work:
brand identity
packaging design
pack renders
artwork production
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