Dencorub
new levels of extension
As Australia’s iconic heat and cooling relief brand, Dencorub faced the challenge of expanding its product offerings. Our mission was to build upon the existing brand identity and body icon established by us in 2010. With plans for new product extensions, formulas, and strengths, we needed a graphic system to clearly differentiate between the various offerings.
To address this, we developed a new heat level gauge that now appears on all packaging variants. This visual reference point helps consumers easily navigate the product range and opens opportunities for the brand to address a wider range of pain relief needs.
The result is a powerful and cohesive brand presence that resonates with loyal customers while also attracting new shoppers.
scope of work:
brand identity
packaging design
pack renders
