STEWART DESIGN ASSOCIATES

Mersynofen, a leading pain relief product, needed a clearer on-pack proposition. Our team focused on emphasizing the product’s two active ingredients: Ibuprofen and Paracetamol, while also highlighting its rapid efficacy.

To maintain brand integrity and consistency, we introduced a dynamic two-toned graphic that combines “Fast Pain Relief” and “Dual Action.” This design echoes the packaging architecture’s color scheme, resulting in a powerful and cohesive product proposition that stands out on the shelf.