Telfast
balancing global branding
with local implementation
When tasked with implementing new global branding and packaging for a leading antihistamine brand, our focus was on harmonizing the brand’s global identity with the unique nuances of the Australian market.
Here’s how we navigated this challenge:
Interpreting Global Guidelines: We carefully studied the new brand guidelines to understand the global vision. Our goal was to adapt these guidelines effectively for the Australian context.
Local Market Considerations: We considered local regulations, including those set by the Therapeutic Goods Administration (TGA). Additionally, we considered the specific retail environment in Australia.
Skilful Implementation: Our team executed the brand changes with sensitivity and skill. We created new graphic elements and optimized on-pack design communications.
Product Development and Line Extensions: As part of our ongoing efforts, we collaborated on new product development and line extensions. This allowed us to expand the brand’s offerings while maintaining consistency.
Challenging Timeline, Successful Outcome: Despite the complexity of managing multiple SKUs in varying shapes and sizes, we met the tight deadlines. The Australian division received accolades for executing the brand transition flawlessly.
scope of work:
global branding implementation
packaging design
sub-brand identity
product extensions
artwork production
